Coolfire Solutions
Year
2019
What I did:
- UX Design
- Wireframes
- Visual Design
- Style Guides
- Accessibility consulting
Deliverables
- Dev Ready Mockups
- Wireframes
- Style Guide Deck
We’re here to help business work better, uniting people and data to empower collaboration like never before.
Problem
How might we relaunch a brand that was primarily technology centric to focus on people?
How might we re-organize product offerings and strategically position services within their core industries?
What I Did
The goal was to rebrand in a way that felt fresh and exciting, and wasn’t tethered to the atypical presentation of technology.
Collaborated on creating:
- Mood boards
- Style Guide (fonts, colors, etc.)
- Wireframes
- Visual Design
Obstacles
There was a strict 4-week timeline. The design had to be online and ready to demo at an industry expo!
Color Story
Primary Blue
#1C36D1
Dark Blue
#203468
Turkish
#004F71
Black
#000000
Internet Blue
#0050FA
Lagoon
#19BAB6
Typography
Open Sans
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Oswald
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Smart
Connected
Precise
Compelling
The right data. To the right people. At precisely the right time.
Previous Design
New Design
Project Outcome
On Time Delivery
We successfully delivered all assets to the Coolfire Solutions dev team on time. This was a stepping stone in this brands evolution, it was critical that the updates were online and ready for presentation for upcoming conventions and media exposure.
Subscription Model
Phase II (2021) of the brand was switching over to a subscription model and the site would be scheduled to be updated to reflect their new positioning and content strategy.